Kai Kirkeby is playing a video game on his phone. He loves his video game. Although, he gets bored sometimes. One day, after completing a really hard task, he sees the option to triple his in-game cash earnings. 

        He really wants to triple his in-game cash earnings from his online mission. There is one slight problem though. He realizes to do so he has to watch an advertisement. Kai takes thought in doing so. Soon, Kai proceeds to press the button that lets him triple his in-game cash earnings by watching an advertisement. After he presses the round red button on his phone, he is brought to a video of gameplay explaining how only 3% of the world can complete the level shown.

        He is  a s t o n i s h e d  by the fact that only 3% of the world can beat this level. He can’t believe it. Kai is mad about this. He wants to prove to the world that he can complete this level. He wants to qualify as that 3% even though he kind of has a feeling this is fake. He falls for the trap and downloads the game. At first, he notices that the game isn’t at all like the advertisement. He thinks it is a fake game. But soon after, he tries to play the video game a bit more and begins to grow a liking for it. 

        After a couple of days, he becomes obsessed with his video game. He even spends some real money on it. Soon, he forgets about wanting to be in the 3% and is now addicted, but doesn’t even realize it. Kai really likes this new video game he found. He’s practically forgotten about the old video game he used to play. It’s just laying in another one of the sad dusty corners of his phone, with the other old video games he used to play. All this time, he never would’ve found this video game if he didn’t triple his in-game cash earnings.

        Gaming and social media can suck people into their game by just one advertisement. That’s all it takes. What people see when they watch these advertisements is just a simple game that they expect to be harmless. But digging deeper into it, there are layers upon layers of manipulation built up in getting people to fall through the cracks and get hooked without realizing it.